discovery

competent

Great Lakes Window Film Solutions, run by Audrey Randall, is a residential and commercial window tinting company servicing the state of Michigan as well as northern Indiana.

Their architectural window films provide solutions to help their residential and commercial clients solve their heat, privacy, decorative, and safety concerns. Audrey contacted me in need of a new logo for her business.

She was looking for something simple that included a a graphic of the state of Michigan inside a window, including the company name and tagline.

the soul of the brand

DEPENDABLE

SIMPLE

RECOGNIZABLE

TO-THE-POINT

structured

logo ideation

I created four versions for her to pick from. Each option showcases waves to represent the Great Lakes, the outline of a window, and a graphic of Michigan. I presented all four options to Audrey, and she chose to proceed with a variation of option four.

perception is everything

option four

option three

option two

option one

refinement

Audrey liked the way option four looked, but she wanted the edge to be a bit more simplified. After that change was made, I added in the typography. Audrey chose Momcake Bold in blue with a black stroke, and ATNadianne-Book Regular. The color palette is blue and grey, to represent the Great Lakes and the window tint.