I love chai, but I don't love Simple Truth Organic's packaging so I decided to redesign it. Using the same color palette and text as the original box (shown on the left) I simplified the design. All ingredients were hand drawn for the background. Small details such as incorporating the brand color into the Nutrition Facts panel, or including part of the logo in the barcode, help to set this design apart from competitors. In preparation for this redesign, I researched multiple aspects of the existing design as well as those of several other competing brands.

Product Redesign